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Give Valuable Blood, Win Valuable Prizes And Maybe A Date

As someone now benefiting from periodic transfusions, I’ve been promoting the importance of blood and platelet donations. I am also always on the lookout for innovative consumer marketing approaches in...

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Tide’s “Loads Of Hope”— Disaster Relief Cause Marketing

I wanted to briefly highlight an interesting disaster-related cause marketing campaign you may have seen, Tide’s “Loads of Hope”. The initiative brings mobile laundromat facilities to areas struck by a...

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